Visa

Introducing a new type of content series, a social-first, reality-show, in which top creators mentor up-and-coming creators over the course of three challenges, helping them improve their content and find new revenue sources so they can become financially independent.

We partnered successful creators with up-and-coming creators to create mentor/mentee teams, who squared off against each other in the GetP@id program. Mentees posted videos, documenting their process to address each challenge, while mentors posted videos encouraging them and offering advice.

To tease the program we created an original song and a music video that featured our host and clips of videos from Tik Tok.

Assets Created:
70x videos throughout the campaign