Carl’s Jr. & Hardee’s

Throughout the year the Carl’s Jr & Hardee’s brand produce nine campaigns with a mix of national and regional campaigns. I oversaw the post production of the campaigns from the edit through finishing and shipping.

Each campaign shipped approximately 100x assets inclusive of TVC, VOD, radio, stills and social with some assets produced in Spanish.

With the partnership with Jurassic World and Carl’s Jr & Hardee’s we produced an activation at each of the brand’s store locations to celebrate. At the Carl’s Jr. location there was the Universal T-Rex and interactive elements for the customers along with a complete store takeover. The Hardee’s location had a store take along with a building wrap depicting dinosaurs causing havoc in the kitchen.

A few campaign examples below: